01
The people who specify your products
California's licensed PCAs and CCAs write the recommendations growers buy from. A single adviser can move product across thousands of acres. They are the room.
Exhibitor & sponsor opportunities
Your buyers will be in the room. Will your brand?
The Crop Consultant Conference puts California's licensed PCAs and CCAs in one room for two full days. These are the advisers who specify crop protection, nutrition and inputs across the Central Valley's highest-value acres.
- WhenSep 23–24, 2026
- WhereVisalia Convention Center
- WhoPCAs, CCAs & growers
- CEDPR & CCA hours
2 daysSep 23–24, 2026
1,000+PCAs, CCAs & growers
VisaliaConvention Center
DPR + CCACE hours (pending approval)
Booths going fast
The exhibit hall is filling up fast.
Three out of four booths are already booked. Claim your space before a competitor takes one of the last few.
Reserve your boothWhy exhibit
Not foot traffic. The right traffic.
CCC isn't a general farm show. It draws the licensed advisers whose recommendations move product across hundreds of thousands of California acres, plus the growers who act on them. No wasted impressions.
02
They're here to learn, so they stay
Attendees come to earn DPR and CCA continuing-education units. They are in-seat and engaged for two full days, not breezing a trade-show floor for free pens.
03
The highest-value acres in the country
Almonds, walnuts, pistachios, citrus and grapes are among the most input-intensive crops grown anywhere. This audience manages them, and the budgets behind them.
04
Reach far beyond the room
Sponsorships amplify across JCS's print, digital and email network: West Coast Nut, Progressive Crop Consultant and MyAgLife. Your brand reaches this audience before, during and after the event.
05
Borrowed credibility
CCC is produced by JCS Marketing, trusted across California agriculture for 15+ years. Align your brand with the conference and that trust transfers to you.
06
Own your category
Marquee sponsorships are category-exclusive. Once a competitor claims the space, it's gone for the year. Early commitment locks them out.
Why the industry shows up
Real voices. Real impact. Real results.
Past exhibitors and industry veterans on the show they don't miss.
I found the variety and quality of exhibits available to crop consulting professionals to be excellent. It was time well-spent.
This conference offers a great opportunity to connect with experts in the field who make on-farm decisions. We never miss it.
The breakout sessions and the vast variety of speakers at the trade show have always been extremely beneficial… Without a doubt, this is the VERY best show of the year.
The Crop Consultant Conference is a well-run, well-attended event with CCAs and PCAs that are engaged and ready to learn. It's the place to be.
The conference is always a good chance to catch up with partners and colleagues in the industry, and it gives CCAs an easy way to connect and get their hours.
You always look forward to mingling with other professionals, because you're going to pick up new ideas… things you can apply to your work.
Who's in the room
Your best customers, for two days.
CCC is built to draw the decision-makers and influencers who recommend, buy and apply crop inputs across California's most valuable permanent and row crops.
- Licensed Pest Control Advisers (PCAs)
- Certified Crop Advisers (CCAs)
- Commercial growers & farm managers
- Ag retail & input buyers
- Independent crop consultants & agronomists
- University & extension researchers
Crops on the program
The acres your buyers manage.
The 2026 program is built around California's highest-value crops, the same acres your buyers walk every day. These are the pests, diseases and nutrition calls they came to solve.
Almonds
NOW & aflatoxin, red leaf blotch, mites & nematodes.
Pistachios
Fungicide resistance & aflatoxin, NOW, tree-nut mites.
Walnuts
Husk fly, walnut scale, nematode management.
Grapes
San Joaquin Valley IPM, mineral nutrition, tissue testing.
Citrus
ACP/HLB & key pests, nutrition & pest interaction.
Avocados
Growing avocados in the Central Valley climate.
Tomatoes
Processing tomato pest & disease management.
The program
They don't just walk through. They stay.
Two days of sessions across crop protection, nutrition, water and regulatory compliance keep qualified buyers in the building, with exhibit-hall breaks and lunches built into the flow, steps from your booth.
11
DPR CE hours
up to17
CCA CE hours
Two full days of DPR and CCA continuing education. Credit pending DPR approval.
Day 1 Wednesday, September 23
7:00–8:00 AM
Registration, Breakfast & Trade Show Opens
8:00–8:30 AM
General Session
Opening Keynote: 2026 Regulatory Outlook
Roger Isom
0.5 DPR · 0.5 CCA
8:30–9:30 AM
General Session
Worker Protection Standards Update: Current Laws, Regulations & Compliance
Fidel Perez, DPR Enforcement
1 DPR · 1 CCA
9:30–10:00 AM
Sponsor Stage
Agroplantae: Botanical Crop Protection in Modern California IPM
Dr. Muhammad Ismail Siddiqui
0.5 DPR · 0.5 CCA
10:00–11:00 AM
Trade Show Break #1
11:00–11:30 AM
PCA Track
IPM Strategies for Managing Mites in Tree Nuts
Dr. Jhalendra Rijal, UCCE
0.5 DPR · 0.5 CCA
CCA Track
Orchard Cover Crops: Soil Structure, Water Infiltration & Soil Health
Michael Sowers
0.5 CCA
11:30 AM–12:00 PM
PCA Track
Management Updates on Walnut Husk Fly & Other Key Walnut Pests
Dr. Sudan Gyawaly, UCCE
0.5 DPR · 0.5 CCA
CCA Track
Sap Analysis for Nutrient Management in Permanent Crops
David Knaus
0.5 CCA
12:00–1:00 PM
Hosted Lunch & Trade Show Networking
1:00–1:30 PM
General Session
Tree Nut Economics & Global Market Outlook
Dr. Daniel Sumner, UC Davis
0.5 DPR · 0.5 CCA
1:30–2:00 PM
PCA Track
Fumigation Regulations & Alternatives
William Woodhouse, ACE/PHE
0.5 DPR · 0.5 CCA
CCA Track
Fertigation Management & Nutrient Timing
Dr. Khaled Bali, UC ANR Kearney
0.5 CCA
2:00–2:30 PM
PCA Track
Management of Walnut Scale, an Overlooked Pest of Walnut
Dr. Elizabeth Fichtner, UCCE
0.5 DPR · 0.5 CCA
CCA Track
Micronutrient Management: Zinc, Boron & Iron
Rich Kreps
0.5 CCA
2:30–3:30 PM
Trade Show Break #2
3:30–4:00 PM
PCA Track
San Joaquin Valley Grape IPM
George Zhuang, UCCE
0.5 DPR · 0.5 CCA
CCA Track
Revisiting Mineral Nutrition Tissue Testing Protocols for Grapes
Dr. Matthew Fidelibus, UC Davis
0.5 CCA
4:00–4:30 PM
Sponsor Stage
Agrospheres: FUN-THYME Biofungicide
Nic Steeneken
0.5 DPR · 0.5 CCA
4:30–5:00 PM
General Session
Closing Anchor: 2026 Pesticide Regulation Update
Kayla Fletcher, Fresno County
0.5 DPR · 0.5 CCA
5:00–6:30 PM
VIP Networking Mixer
Day 2 Thursday, September 24
7:00–8:00 AM
Breakfast & Trade Show
8:00–8:30 AM
General Session
Is Your NOW Program Actually Working? Evaluating Performance & Integrating New Tools
Dr. Emily Symmes
0.5 DPR · 0.5 CCA
8:30–9:00 AM
General Session
Epidemiology & Control of Red Leaf Blotch of Almond
Alejandro Hernandez Rojas
0.5 DPR · 0.5 CCA
9:00–9:30 AM
General Session
Managing Walnut Mold: New Research on Bloom Timing, Spray Timing & Control
Dr. Themis Michailides, UC Davis
0.5 DPR · 0.5 CCA
9:30–10:00 AM
General Session
Citrus IPM: Key Citrus Pests & ACP/HLB Updates
Dr. Sandipa Gautam
0.5 DPR · 0.5 CCA
10:00–11:00 AM
Trade Show Break #3 + Passport Drawing
11:00–11:30 AM
PCA Track
Nematode Management in Walnuts & Almonds
Dr. Andreas Westphal, UC Riverside
0.5 DPR · 0.5 CCA
CCA Track
Nitrogen Management & Monitoring
Phoebe Gordon, UCCE
0.5 CCA
11:30 AM–12:00 PM
PCA Track
Herbicide Resistance in California Orchards
Dr. Jorge Angeles
0.5 DPR · 0.5 CCA
CCA Track
Growing Avocados in the Valley Climate
Tarcisio Ruiz
0.5 CCA
12:00–1:00 PM
Lunch & Titan Award
1:00–1:30 PM
General Session
PUR Filing Compliance & Common Errors
Juan Rangal, Pesticide Use Enforcement
0.5 DPR · 0.5 CCA
1:30–2:00 PM
PCA Track
Processing Tomato Pest & Disease Management
Tom Turini, UCCE
0.5 DPR · 0.5 CCA
Sponsor Stage
Koch Industries: Soil Biology
Koch Industries
0.5 CCA
2:00–2:30 PM
PCA Track
Citrus Nutrition & Pest Interaction
Dr. Ashraf El-Kereamy, UC Riverside
0.5 DPR · 0.5 CCA
CCA Track
New Tech in Water Management
Jeff Nunes, Aqua 4D
0.5 CCA
2:30–3:30 PM
Trade Show Break #4 (Final)
3:30–4:00 PM
PCA Track
Resistance Management & Pesticide Stewardship
Dr. Peter Ellsworth, UC IPM
0.5 DPR · 0.5 CCA
CCA Track
Biologicals: Pesticides, Fertilizers & Stimulants
David Holden
0.5 CCA
4:00–4:30 PM
Sponsor Stage
Huma: Knock Out Nematodes
Nic Cardona
0.5 DPR · 0.5 CCA
4:30–5:00 PM
General Session
Closing Anchor: PCA Inspection Requirements & PURs
Amber Miller, Tulare County Ag Commissioner
0.5 DPR · 0.5 CCA
The “Sponsor Stage” slots are speaking sponsorships. Want your expert in front of the room? See Keynote, Take the Stage & CEU Room. Program and CE hours are subject to final DPR approval.
Continuing education
Two full days of DPR and CCA continuing education keep qualified advisers in their seats and on the floor near your booth. Speaking sponsorships put your science on the agenda, CE-qualified.
Featured speakers
Names your buyers show up for.
Policymakers and UC researchers headline both days. When they present, the room fills, and the room is where your booth is.
Roger Isom
President & CEO, Western Agricultural Processors Association & California Cotton Ginners and Growers
Opening Keynote: 2026 Regulatory Outlook
Dr. Themis Michailides
Plant Pathology, UC Davis & Kearney Ag Center
Managing Walnut Mold: New Research on Timing & Control
Dr. Daniel Sumner
Agricultural Issues Center, UC Davis
Tree Nut Economics & Global Market Outlook
Already committed for 2026
You'll be in good company.
These brands have already claimed their space at CCC 2026. When a competitor is on this wall and you are not, your customers notice.
Platinum Sponsor
Gold Sponsors
Silver Sponsors
Bronze Sponsors
Exhibitors
Claim your space
19 sponsors and 39 exhibitors already on board. Categories are first come, first served.
The JCS difference
One conference. A year-round audience.
CCC is produced by JCS Marketing, the publisher the Central Valley's advisers already read. Your sponsorship doesn't end when the hall closes. It carries across the network that reaches them every week.
West Coast Nut
California's leading tree-nut publication, and the monthly read for almond, walnut and pistachio country.
Progressive Crop Consultant
Written for the PCAs and CCAs in the room, the advisers who specify and recommend inputs.
MyAgLife
Daily ag news, podcasts and webinars that keep your brand in front of growers and advisers all year.
Signature packages
Choose your level of presence.
Four signature tiers bundle the conference's biggest moments at the best value. Reserve online, or email us to tailor any tier to your goals.
Save $15,000
Platinum
$50,000Title + Keynote + Event App · $65,000 value
- Headline Title sponsor: logo across promotion, signage, web & email
- A Keynote CE session in front of the full room (DPR + CCA)
- Your brand throughout the event app
- 8×20 exhibit space + 2 conference registrations
- Rotating video logo display during the conference
Save $6,000
Gold
$30,000Exhibit Hall + Lunch + Charging Station · $36,000 value
- Exhibit Hall sponsor billing
- Day 2 Lunch sponsor: your brand on the room
- A branded charging station in a high-traffic spot
- 8×10 or larger exhibit + 2 conference registrations
- Logo placement + rotating video display
Save $4,000
Silver
$15,000Research + eBlast + Interview · $19,000 value
- A Research Presentation slot on the agenda
- A dedicated eBlast to attendees
- A MyAgLife interview & feature
- 8×10 or larger exhibit + 2 conference registrations
- Logo placement + rotating video display
Entry tier
Bronze
$5,000Lanyard + Pre-Conference eBlast
- Your logo on every attendee lanyard
- A pre-conference eBlast to attendees
- 8×10 exhibit + 2 conference registrations
- Logo placement + rotating video display
Prefer a single placement? See the marquee sponsorships below, or see every individual option.
Exhibit booths
Just want a booth? Get in the hall.
Every sponsorship already includes an exhibit space. If a booth is all you need, grab one of these two below. Price shown, checkout in a click.
Booths reserved for 2026
75% sold · going fast
Exhibit space · 8×10
The standard footprint and exhibitor entry point
$2,490
Reserve 8×10
Exhibit space · 8×20
Double-wide, with room to demo and meet
$3,490
Reserve 8×20
Every booth includes the exhibitor package below. Questions on size, placement or availability? Call 559-352-4456.
See the floor plan & pick your booth
Interactive booth map opens on MyAgLife.
Optional add-ons
What every exhibitor gets
- A minimum 8×10 exhibit space (larger with select packages)
- At least 2 complimentary conference registrations
- Logo placement plus a rotating on-screen video display
- 8-ft table, two chairs and pipe & drape
- Two full days of face time with PCAs, CCAs and growers
Own the moment
Single, category-exclusive placements.
Don't need the full bundle? Claim one signature moment: the stage, the hall, the room where credits are earned. Each is exclusive. Once it's claimed, it's gone for 2026.
Category-exclusive
Title
$25,000The event's headline
- Your logo on all promotional materials, signage, the website & email
- 8×20 exhibit + 3 conference registrations
Take the stage
Keynote
$30,000Day 1 lunch keynote
- A 30-minute CEU session (DPR + CCA) to the full room
- 8×20 exhibit + 4 registrations + social & programmatic ads
Own the credits
CEU Room
$20,000Where the room earns CE
- Logo in the CEU room + recognition during sessions
- 30-second video at 8 AM and 1 PM + 8×20 exhibit
Own the floor
Exhibit Hall
$18,000Every aisle, your brand
- Logo at the floor entrance, on floor-plan maps & hall banners
- 8×20 exhibit + 3 conference registrations
Put science on the agenda
Take the Stage
$15,000Your own CEU session
- A 30-minute CEU session on the agenda (DPR + CCA)
- 8×20 exhibit + 3 registrations + social & programmatic ads
Maximum dwell time
Lunch
$12,000Day 2 lunch
- A 3-minute talk during Day 2 lunch + 30-second video
- 8×20 exhibit + 3 registrations + social & programmatic ads
Good to know
Questions, answered.
Who attends the Crop Consultant Conference?
California's licensed Pest Control Advisers (PCAs) and Certified Crop Advisers (CCAs), along with commercial growers, farm managers, ag retailers and independent consultants. They come to earn DPR and CCA continuing-education credit, so they stay in-seat and engaged across both days.
When and where is CCC 2026?
September 23–24, 2026 at the Visalia Convention Center, in California's Central Valley.
What's included when I exhibit?
Every exhibitor gets a minimum 8×10 space, at least two complimentary conference registrations, logo placement with a rotating on-screen video display, an 8-ft table, two chairs and pipe & drape, and two full days of face time with PCAs, CCAs and growers.
What does it cost?
Standalone exhibit space starts at $2,490 for an 8×10 or $3,490 for an 8×20. Sponsorships run from $3,000 to $50,000 across more than 40 options, and every sponsorship already includes a booth. See the full rate card for live pricing.
Can I present, or get a speaking slot?
Yes. The Keynote, Take the Stage and CEU Room sponsorships put you on the agenda with a CE session that qualifies for DPR and CCA credit, in front of the full room.
Are sponsorships exclusive?
Marquee sponsorships are category-exclusive. Once a competitor claims a category, it's gone for 2026. Sponsorships are assigned in order of commitment, so the earlier you reserve, the more is still open.
Is continuing-education credit offered?
Yes. CCC offers DPR and CCA continuing-education units across both days (in-person credit is pending DPR approval), which is exactly why qualified advisers stay in their seats and on the floor near your booth.
How do I reserve and pay?
Reserve and pay online through our media kit. Every option on this page links straight to checkout with that package selected. Prefer to talk it through first? Call 559-352-4456 or email sales@jcsmarketinginc.com and we'll hold your space.
Plan your visit
Everything's in one place.
The venue, the host hotel and the trade-show floor sit steps apart in downtown Visalia. Easy load-in, easy stay, no flight required for most of California.
Venue
Visalia Convention Center
303 E. Acequia Ave, Visalia, CA 93291. Doors open 7:00 AM both days.
Host hotel
Visalia Marriott
Attached to the Convention Center, steps from your booth. Call (559) 636-1111 and ask for the Crop Consultant Conference block.
$179/night · book by Aug 21, 2026Exhibitor logistics
Move-in & shipping
Full booth, move-in and shipping details come with your confirmation. Questions on size, placement or timing? Call 559-352-4456.
Limited & category-exclusive
The best placements go first.
Marquee sponsorships are exclusive, and the top tiers sell out months ahead. Reserve online now, or call and we'll hold your package while you finalize.
Reserve your space
Lock it in.
Reserve and pay online in a click, or talk it through with Jay and Tyler, your CCC sales team. They will help with booth placement and sponsorships, hold your space, and send the full prospectus.
Reserve online now
Checkout takes about a minute. Prefer to talk first? Call Jay or Tyler at 559-352-4456.