Register

Speakers announced · September 22 in Visalia

From Dirt to Demand

Learn What Makes Agricultural Buyers Pay Attention.

Spend one focused day learning how agricultural companies earn trust, sharpen their message, use modern marketing tools, and create better opportunities with the growers, PCAs, CCAs, and decision-makers they serve.

When
Tuesday, September 22, 2026
Where
Visalia Convention Center
Registration
$150 per attendee
Reserve Your Seat for $150 Explore the Agenda

Held one day before the Crop Consultant Conference at the same venue.

Innovating California Agri-Marketing Summit
Agricultural professionals talking across an exhibit table at a JCS event
People. Strategy. California agriculture.
Agricultural professionals gathered for a JCS conference session

One focused day

Move from scattered activity to a clearer growth plan.

Buyer signal

Understand the Buyer

Look at how growers, PCAs, retailers, and agricultural decision-makers evaluate a company and its claims.

Market message

Sharpen Your Message

Make it easier for the right customer to understand what you do, why it matters, and what to do next.

Demand system

Build Demand

Connect content, digital channels, events, and follow-up around a clearer business objective.

Sales connection

Make Better Connections

Bring marketing and sales into the same conversation before the next campaign or trade show.

Why this day matters

Agricultural buyers have more choices and less time.

A strong product and an experienced team can still be overlooked when the message is hard to follow, marketing lives in separate channels, or outreach does not reflect how agricultural buyers evaluate a company.

Good marketing in agriculture does more than create visibility.

  1. It makes the company easier to understand.
  2. It gives the buyer a reason to trust the next step.
  3. It helps sales begin a better conversation.
Agricultural professionals reviewing strategy materials beside a California orchard

From field reality to market demand

The strongest marketing starts where the customer does.

Understand the work, clarify the value, and give agricultural buyers a reason to keep listening.

Who should attend

Growth is not owned by one department.

If your job includes earning attention, building trust, generating opportunities, or helping an agricultural company grow, the day was built with you in mind.

  • Agricultural company owners and executives
  • Marketing and communications teams
  • Sales leaders and account managers
  • Business-development professionals
  • Brand and product managers
  • Agencies and consultants serving agriculture
  • Agricultural media professionals
  • Crop Consultant Conference exhibitors and sponsors
  • Companies entering or expanding in California agriculture

Three core outcomes

A sharper view of the buyer, the work, and the next move.

Understand how agricultural buyers make decisions.

Examine what helps a buyer notice a company, evaluate its credibility, and decide whether the next conversation is worth their time.

Build marketing that supports sales.

See how message, content, digital activity, and events can work together so sales teams have stronger reasons to follow up.

Leave with ideas your team can use.

Use the day to pressure-test priorities and identify practical improvements for the campaigns, tools, and events already on your calendar.

Crop Consultant Conference attendees gathered at the Visalia Convention Center Same venue. The next two days.

The Crop Consultant Conference connection

Coming to the Crop Consultant Conference? Start one day earlier.

Learn how to reach agricultural buyers on Tuesday. Spend Wednesday and Thursday meeting them.

The Agri-Marketing Summit takes place at the Visalia Convention Center one day before the Crop Consultant Conference. Crop Consultant Conference exhibitors, sponsors, sales teams, and company leaders can turn one trip into a broader business-development experience.

  • Agri-Marketing Summit: Tuesday, September 22
  • Crop Consultant Conference: Wednesday and Thursday, September 23 and 24
  • No venue transfer required
Reserve Your Seat for $150

The program

The 2026 Agenda

Eight sessions on earning trust, reaching agricultural buyers, and turning marketing into business growth.

Check-in at 7:30 AM. Program from 8:00 AM to 4:00 PM, with two 30-minute breaks and a one-hour lunch. Networking mixer from 4:00 to 5:00 PM. Proposed session times are subject to change.

  1. Arrival
    Connection

    Check-in and Networking

  2. Morning
    Welcome

    Welcome and Opening Remarks

  3. Morning
    Brand trust

    Building Trust At Scale

    Pat Pattison

    Pat Pattison

    Emmy-nominated TV Host

    Pat Pattison’s Best of California

  4. Morning
    Business growth

    20 Ways to 10x Your Ag Marketing Business

    Jason Scott

    Jason Scott

    Publisher & CEO

    JCS Marketing Inc.

  5. Morning
    Connection

    Networking Break

  6. Morning
    Technology adoption

    Growers Adapting Tech

    M. Anne Visser

    M. Anne Visser

    Professor

    University of California, Davis

  7. Morning
    Digital strategy

    Digital That Actually Works in Ag

    Sam Justice

    Sam Justice

    Owner

    Root Creative Marketing

  8. Midday
    Lunch break

    Lunch

  9. Afternoon
    Event marketing

    Events as a Growth Engine

    Megan Lausten

    Megan Lausten

    Assistant General Manager

    World Ag Expo

  10. Afternoon
    AI and automation

    AI & Automation in Ag Marketing

    Dave Lopez

    Dave Lopez

    Director - Operations, Automation & AI Architect

    JCS Marketing Inc.

  11. Afternoon
    Connection

    Networking Break

  12. Afternoon
    Growth planning

    Ag Growth Engine Framework

    Alexandria Ohlinger

    Alexandria Ohlinger

    Keynote Speaker & Founder

    Leadway

  13. Afternoon
    Buyer insight

    Understanding the Modern Ag Buyer

    Nick Cardona, MBA

    Nick Cardona, MBA

    Sr. Marketing Director

    Huma, Inc.

  14. Afternoon
    Wrap-up

    Closing Remarks

  15. After the program
    Connection

    Networking Mixer

  16. One day. One room. A clearer plan.

    Tuesday, September 22, 2026 at Visalia Convention Center.
    Reserve Your Seat

Speakers

Meet the voices behind the agenda.

Hear from speakers across agricultural marketing, media, events, technology, and buyer insight.

Pat Pattison

Pat Pattison

Emmy-nominated TV Host

Pat Pattison’s Best of California

Building Trust At Scale

Jason Scott

Jason Scott

Publisher & CEO

JCS Marketing Inc.

20 Ways to 10x Your Ag Marketing Business

M. Anne Visser

M. Anne Visser

Professor

University of California, Davis

Growers Adapting Tech

Sam Justice

Sam Justice

Owner

Root Creative Marketing

Digital That Actually Works in Ag

Megan Lausten

Megan Lausten

Assistant General Manager

World Ag Expo

Events as a Growth Engine

Dave Lopez

Dave Lopez

Director - Operations, Automation & AI Architect

JCS Marketing Inc.

AI & Automation in Ag Marketing

Nick Cardona, MBA

Nick Cardona, MBA

Sr. Marketing Director

Huma, Inc.

Understanding the Modern Ag Buyer

Registration

A full day focused on better agricultural marketing.

Bring the people who shape your message, your sales conversations, and your next growth decision.

150

per attendee

  • Access to the Agri-Marketing Summit program
  • Lunch
  • Networking mixer
Reserve Your Seat

Plan your visit

One destination. Three days of agricultural business.

Date

Tuesday, September 22, 2026

Held one day before the Crop Consultant Conference.

Venue

Visalia Convention Center

303 E. Acequia Ave.
Visalia, CA 93291
Get directions

Registration

$150 per attendee

Summit program, lunch, and networking mixer included.

Exterior of the Visalia Marriott at the Convention Center
Visalia Marriott at the Convention Center

Where to stay

Visalia Marriott at the Convention Center

Stay close to the summit at the Visalia Marriott. The previously announced room-block booking deadline was Friday, August 21, 2026. Contact JCS Marketing for current lodging options.

Ask About Lodging

Good to know

Questions before you register.

For anything not covered here, call 559-352-4456 or email info@jcsmarketinginc.com.

Who should attend the Agri-Marketing Summit?

The summit is for people responsible for earning attention, building trust, generating opportunities, or helping an agricultural company grow. That includes owners, executives, marketing and communications teams, sales leaders, account managers, business-development professionals, brand and product managers, agencies, consultants, media professionals, Crop Consultant Conference exhibitors, and companies expanding in California agriculture.

Is the summit only for marketing professionals?

No. The program is designed for the people who shape growth across the company, including owners, sales teams, business-development leaders, product teams, media professionals, and client-facing managers.

When and where is the summit?

The Agri-Marketing Summit takes place Tuesday, September 22, 2026, at the Visalia Convention Center, 303 E. Acequia Ave., Visalia, CA 93291.

How much is registration?

Registration is $150 per attendee and includes the summit program, lunch, and the networking mixer.

Do I need to attend the Crop Consultant Conference?

No. The Agri-Marketing Summit is a separate event. It is held at the same venue one day before the Crop Consultant Conference, which takes place September 23 and 24, 2026.

Is the agenda final?

The program begins at 8:00 AM and ends at 4:00 PM, followed by a networking mixer from 4:00 to 5:00 PM. Check-in opens at 7:30 AM. The schedule includes two 30-minute networking breaks and a one-hour lunch. Proposed session times are subject to change.

Are group rates available?

Group pricing has not been announced. Contact JCS Marketing for current registration details.

What does registration include?

Your $150 registration includes access to the Agri-Marketing Summit program, lunch, and the 4:00–5:00 PM networking mixer.

Where should I stay?

The Visalia Marriott at the Convention Center is a nearby lodging option. The previously announced JCS room-block booking deadline was August 21, 2026. Contact JCS Marketing for current lodging options.

Who can I contact with questions?

Call JCS Marketing at 559-352-4456 or email info@jcsmarketinginc.com.

From Dirt to Demand

Build a stronger plan for reaching California agriculture.

Join the people responsible for marketing, selling, communicating, and growing agricultural businesses on September 22 in Visalia.

Reserve Your Seat for $150 Tuesday, September 22, 2026
Visalia Convention Center