Understand the Buyer
Look at how growers, PCAs, retailers, and agricultural decision-makers evaluate a company and its claims.
The business growth day for companies that sell to California agriculture
From Dirt to Demand
Learn What Makes Agricultural Buyers Pay Attention.
Spend one focused day learning how agricultural companies earn trust, sharpen their message, use modern marketing tools, and create better opportunities with the growers, PCAs, CCAs, and decision-makers they serve.
- When
- Tuesday, September 22, 2026
- Where
- Visalia Convention Center
- Registration
- $150 per attendee
Held one day before the Crop Consultant Conference at the same venue.
Innovating California
Agri-Marketing Summit
One focused day
Move from scattered activity to a clearer growth plan.
Sharpen Your Message
Make it easier for the right customer to understand what you do, why it matters, and what to do next.
Build Demand
Connect content, digital channels, events, and follow-up around a clearer business objective.
Make Better Connections
Bring marketing and sales into the same conversation before the next campaign or trade show.
Why this day matters
Agricultural buyers have more choices and less time.
A strong product and an experienced team can still be overlooked when the message is hard to follow, marketing lives in separate channels, or outreach does not reflect how agricultural buyers evaluate a company.
Good marketing in agriculture does more than create visibility.
- It makes the company easier to understand.
- It gives the buyer a reason to trust the next step.
- It helps sales begin a better conversation.
From field reality to market demand
The strongest marketing starts where the customer does.
Understand the work, clarify the value, and give agricultural buyers a reason to keep listening.
Who should attend
Growth is not owned by one department.
If your job includes earning attention, building trust, generating opportunities, or helping an agricultural company grow, the day was built with you in mind.
- Agricultural company owners and executives
- Marketing and communications teams
- Sales leaders and account managers
- Business-development professionals
- Brand and product managers
- Agencies and consultants serving agriculture
- Agricultural media professionals
- Crop Consultant Conference exhibitors and sponsors
- Companies entering or expanding in California agriculture
Three core outcomes
A sharper view of the buyer, the work, and the next move.
Understand how agricultural buyers make decisions.
Examine what helps a buyer notice a company, evaluate its credibility, and decide whether the next conversation is worth their time.
Build marketing that supports sales.
See how message, content, digital activity, and events can work together so sales teams have stronger reasons to follow up.
Leave with ideas your team can use.
Use the day to pressure-test priorities and identify practical improvements for the campaigns, tools, and events already on your calendar.
Same venue. The next two days.
The Crop Consultant Conference connection
Coming to the Crop Consultant Conference? Start one day earlier.
Learn how to reach agricultural buyers on Tuesday. Spend Wednesday and Thursday meeting them.
The Agri-Marketing Summit takes place at the Visalia Convention Center one day before the Crop Consultant Conference. Crop Consultant Conference exhibitors, sponsors, sales teams, and company leaders can turn one trip into a broader business-development experience.
- Agri-Marketing Summit: Tuesday, September 22
- Crop Consultant Conference: Wednesday and Thursday, September 23 and 24
- No venue transfer required
The program
Tentative 2026 Agenda
A working program for the people responsible for how agricultural companies reach the market and support growth.
Sessions, timing, and speakers are being finalized and may change.
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Morning
Registration, Breakfast, and Networking
Arrive, check in, and connect with other professionals responsible for growing agricultural businesses.
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Morning
The State of Ag Marketing
A grounded look at the forces changing how agricultural companies compete for attention, trust, and budget.
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Morning
Understanding the Modern Ag Buyer
Explore how growers, PCAs, retailers, and other decision-makers evaluate relevance, proof, fit, and risk.
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Morning
Content That Drives Action
Move beyond filling a calendar. Build useful content that helps a prospect understand the problem, the offer, and the next step.
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Morning
Networking Break
A pause to continue conversations and connect with other attendees.
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Morning
Digital That Actually Works in Agriculture
Focus email, search, social media, and the website on the signals that matter instead of activity for its own sake.
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Morning
Building Trust at Scale
Consider how consistency, expertise, proof, and follow-through can strengthen confidence across every customer touchpoint.
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Midday
Lunch + Grower and PCA Panel: What Actually Gets Our Attention
A tentative buyer-panel session designed to surface what earns attention, what builds confidence, and what gets ignored.
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Afternoon
Events as a Growth Engine
Build a stronger plan before, during, and after a conference so the event supports a larger sales and marketing effort.
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Afternoon
AI and Automation in Ag Marketing
Evaluate where modern tools can save time and improve execution without weakening judgment, accuracy, or brand trust.
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Afternoon
Networking Break
Time to recharge and continue the conversations started during the day.
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Afternoon
The Ag Growth Engine Framework
Connect the day’s ideas into a practical framework for message, channels, sales alignment, follow-up, and measurement.
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Afternoon
Networking Mixer
Close the summit with time to continue the day’s conversations.
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Reserve Your Seat
One day. One room. A clearer plan.
Tuesday, September 22, 2026 at Visalia Convention Center.
Tentative program feature
Hear what growers and PCAs actually respond to.
The panel is designed to get past assumptions and hear directly from the people agricultural companies are trying to reach.
What earns attention?
What builds confidence?
What gets ignored?
What makes someone agree to a conversation?
The buyer panel is part of the tentative program. Participants have not been announced.
Speakers
Useful perspectives. Credible experience. No filler.
The final speaker lineup will be published here as sessions are confirmed.
2026 program
We are building a practical program around agricultural buyer insight, sales alignment, digital strategy, events, and responsible use of modern tools.
Registration
A full day focused on better agricultural marketing.
Bring the people who shape your message, your sales conversations, and your next growth decision.
Plan your visit
One destination. Three days of agricultural business.
Date
Tuesday, September 22, 2026
Held one day before the Crop Consultant Conference.
Venue
Visalia Convention Center
303 E. Acequia Ave.
Visalia, CA 93291
Get directions
Registration
$150 per attendee
Access to the summit program.
Questions
559-352-4456
Where to stay
Visalia Marriott at the Convention Center
The current JCS room block is available for this event week. Book by Friday, August 21, 2026 for access to the block, subject to hotel availability.
View the Hotel Room BlockGood to know
Questions before you register.
For anything not covered here, call 559-352-4456 or email info@jcsmarketinginc.com.
Who should attend the Agri-Marketing Summit?
The summit is for people responsible for earning attention, building trust, generating opportunities, or helping an agricultural company grow. That includes owners, executives, marketing and communications teams, sales leaders, account managers, business-development professionals, brand and product managers, agencies, consultants, media professionals, Crop Consultant Conference exhibitors, and companies expanding in California agriculture.
Is the summit only for marketing professionals?
No. The program is designed for the people who shape growth across the company, including owners, sales teams, business-development leaders, product teams, media professionals, and client-facing managers.
When and where is the summit?
The Agri-Marketing Summit takes place Tuesday, September 22, 2026, at the Visalia Convention Center, 303 E. Acequia Ave., Visalia, CA 93291.
How much is registration?
Registration is $150 per attendee.
Do I need to attend the Crop Consultant Conference?
No. The Agri-Marketing Summit is a separate event. It is held at the same venue one day before the Crop Consultant Conference, which takes place September 23 and 24, 2026.
Is the agenda final?
No. The 2026 agenda is tentative. Sessions, timing, and speakers are being finalized and may change.
Are group rates available?
Group pricing has not been announced. Contact JCS Marketing for current registration details.
What does registration include?
The confirmed inclusion is access to the Agri-Marketing Summit program. Additional details will be posted as they are confirmed.
Where should I stay?
A JCS room block is available at the Visalia Marriott at the Convention Center. The booking deadline is Friday, August 21, 2026. Use the hotel link in the Plan Your Visit section for current room details.
Who can I contact with questions?
Call JCS Marketing at 559-352-4456 or email info@jcsmarketinginc.com.
From Dirt to Demand
Build a stronger plan for reaching California agriculture.
Join the people responsible for marketing, selling, communicating, and growing agricultural businesses on September 22 in Visalia.
Reserve Your Seat for $150 Tuesday, September 22, 2026Visalia Convention Center